If a donor is unfamiliar with matching gift programs, they might be hesitant to apply for fear of mountains of paperwork and an extensive process.
Yet studies show that promoting matching gifts in fundraising appeals can increase response rates and average donation amounts by over 50%.
In reality, securing a matching gift is actually not a difficult process. When you tell supporters about this opportunity, be sure to emphasize that it won’t require a bunch of extra work on their end!
There are numerous ways to keep donors in the loop about matching gifts, many online and some not. To the right, we’ve listed out some common promotion methods.