Entries by Mark Kelly

5 Tips for More Effective Member Engagement

For organizations with membership programs, finding a way to consistently engage members on a long-term basis often feels easier said than done. If you think your member engagement strategy might be lacking, never fear! In this article, we’ll lay out 5 simple tips for increasing member engagement within your organization. We’ll show you how to: Offer a […]

Shopping for Text-to-Give Software: 5 Essential Questions

Has your organization been thinking about shopping for text-to-give software? If so, you might be at a loss as to where to begin. Since services can be handled in a multitude of ways and this channel has evolved significantly since it was first introduced, text-to-give is still shrouded in mystery for many nonprofits. It could […]

6 Ways Charity Auction Software Can Support Your Next Auction

Charity auctions have been a staple of nonprofit event fundraising for years, but that certainly doesn’t mean they’ve grown stale! Charity auction software has breathed new life into traditional charity auctions. With technology on hand (and in hand!), planning an auction will be much more manageable for your nonprofit and participating in an auction will […]

7 Ways a Consultant Can Help Organizations with Fundraising Software

Every nonprofit understands the importance of fundraising. You’ve probably used fundraising software to help you through the process. Finding the right software and learning how to use it can take time. And your time is valuable! Have you ever thought about hiring a fundraising consultant? Consultants help you with your fundraising software. Not only can they suggest […]

Nonprofit Payment Processing for Newbies: The Crash Course

Given that it’s so technical, payment processing for nonprofits can seem like a daunting subject. However, considering that all online fundraising relies on payment processing, it’s important for organizations to have a basic understanding of this process and the tools they need to carry it out effectively. In this article, we’ll give you a crash […]

8 Outstanding Online Fundraising Ideas to Try in 2017

Fundraising is an old game, and it can often seem like there’s nothing new to try. It’s easy to slip into feeling uninspired. In reality, this couldn’t be further from the case. There are always new and interesting ways to spice up your fundraising, and luckily, the rise of online giving and communication channels only […]

How Crowdfunding Can Help Nonprofits Raise More Money

Often conflated with peer-to-peer fundraising or assumed to be only for individuals, crowdfunding is one of the most misunderstood forms of fundraising out there. However, crowdfunding can help nonprofits to raise more money, increase cause awareness, and acquire a large base of new donors. It’s an excellent addition to any fundraising strategy! In this article, we’ll […]

Donor Management Software: 10 Fatal Mistakes that Nonprofits Make When Shopping

Many nonprofit leaders see the benefits behind using donor management software and would like to purchase a platform of their own to help simplify their organization’s efforts and make more out of their fundraising. However, since software is an intrinsically complex subject, the buying process can be somewhat involved. There’s a lot of research to be done, […]

What is Advocacy Advertising?

At face value, it’s not exactly difficult to figure out the basic meaning of advocacy advertising. Just as it sounds, the term applies to marketing for various advocacy campaigns. What does that practically look like? If you’ve ever watched television during an election year, you’re deeply familiar with one type of advocacy advertising format: political […]