Advocacy is used when someone wants to effect positive change for a cause that they care about. It ranges from one person advocating for another person’s needs to an entire organization advocating for the needs of an entire community.
Definition of Advocacy
What is Advocacy Advertising?
What is Online Advocacy?
What are Advocacy Groups?
Planning an Advocacy Campaign
Like with any campaign, an advocacy campaign requires proper planning and preparation with careful attention to detail throughout.
Although these steps can be modified per the particular needs of your organization, they are a good guide to help introduce advocacy campaign planning.
If you want to effect change, you need a great plan for your advocacy campaign. Start with these five steps.