Fundraising software helps nonprofit organizations raise more money from individual donors. It allows nonprofits to more effectively target their donors by approaching them through individualized outreach strategies and does so by helping organizations streamline the fundraising, donor management, and marketing processes.
How do nonprofit organizations use fundraising software?
Donor Identification and Targeting
Convert Prospects into Donors
Retain Donors and Foster Loyalty
Donor Management Software
Known by many other names, including nonprofit CRM, donor or constituent relationship management software, or simply donor software, the primary function of donor management software is to help nonprofit organizations manage donor information and outreach.
This platform houses all donor information in one convenient place, centralizing once disparate data sources, so they can inform each other to give your organization the most complete picture of your donors.
Here are a few of the features that donor management software offers nonprofits to help them better engage their donors:
Online Fundraising Software
Online fundraising software provides the perfect solution with a number of features to improve the online donation process, including:
Online Advocacy Software
If you’re part of an organization that’s seeking to influence legislation, you already know that it can be difficult to organize a large base of advocates and make sure all of their voices are heard by the appropriate leaders.
Luckily, advocacy software is especially built for nonprofit organizations to put supporters in touch with the right legislators and enable them to rally for large-scale political change.
Comprehensive, All-In-One, or Integrated Fundraising Software
If you’re part of an organization that does fundraising, donor management, donor engagement, peer-to-peer campaigns, and advocacy, you’ve probably faced the problem of using multiple platforms that aren’t always compatible for different aspects of your organization.
Comprehensive fundraising software houses all of the features of donor management and online fundraising software in the same system. It also incorporates the added benefits of marketing and outreach features.
Peer-to-Peer Fundraising Software
Peer-to-peer software provides nonprofits with the tools to oversee fundraisers’ efforts, compound their digital P2P campaigns with fundraising events, and simplify the process for the participants raising money on their behalf.